10 Video Marketing Facts
DID YOU KNOW THAT 73% OF HOMEOWNERS SAY THEY’RE MORE LIKELY TO LIST WITH A REALTOR WHO OFFERS TO CREATE A VIDEO FOR THEM, BUT ONLY 4% OF AGENTS PUT THEIR LISTINGS ON YOUTUBE?
According to Forrester Research, it is 50x easier to achieve a page 1 ranking on Google with a video.
90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text. (Sources: 3M Corporation and Zabisco)
More than 1 billion unique users visit YouTube each month, spending more than 4 billion hours watching videos (YouTube).
The average user spends 88% more time on a website with video. (Source: Mist Media)
Having video on the landing page of your site makes it 53% more likely to show up on page 1 of Google. (Source: Mist Media)
Video equals higher viewer retention. The information retained in one minute of online video is equal to about 1.8 million written words. (Source: Brainshark)
Viewers spend 100% more time on pages with videos on them. (Source: MarketingSherpa)
Internet video is not going to replace agents, but agents who want to stay current and on top of their game need to harness the power of the internet and rich media marketing tools as part of their real estate marketing campaigns.
According to the 2013 Google/NAR study, “The Digital House Hunt,” 92 percent of home buyers use the Internet to help them find their next home (by comparison, 87 percent use an agent). What’s more, the average homebuyer spends three weeks researching real estate online before even calling an agent.
What does this all mean? Home buyers are turning to the Internet before they turn to real estate agents, so you need to have an online presence if you want them to find you and your listings. But just putting up a website and feeding your listings to the local MLS isn’t enough. Home buyers are increasingly turning to video for house hunting - and video is proving to be one of the most effective ways to corner the online market.
In 2012, the National Association of Realtors found that 85 percent of buyers and sellers prefer to work with an agent who uses video marketing, but only 15 percent of agents are actually using video. In other words, there’s a huge untapped audience out there, just waiting to watch your videos. And since video-savvy agents are still very much in the minority, joining the video revolution gives you a major edge over your competitors.
A study by international listing website, Domain.com, found that video increased listing inquiries by 403%. That’s inquiries, not just views. In other words, properties listed with video generated four times the number of quality leads.
With a 51 percent audience share, YouTube is now the top video research destination for house hunters (yes, even more popular than listing websites).YouTube is also a popular destination for agent videos: “Find an agent” searches on YouTube are increasing 46 percent year over year. Of course, you can’t post a written bio on YouTube – you’ll need a video bio to capture that audience. Something simple will get your name on YouTube, which is the most important step, but a more polished video will probably garner more views and shares.
Based on statistics from a joint study by Google and National Association of Realtors “The Digital House Hunt: Consumer and Market Trends in Real Estate” consumers want to view:
Community videos to educate (86)%
Listing videos/tours (70%)
“How To” videos on the buying and selling process (54%)
“Testimonial” videos to help establish trust (30%)
Videos about you and your company (25%)